ShipTop Fulfillment

How did ShipTop help Bursera to Scale?

Bursera Palo santo aromatherapy products

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About Bursera

Bursera is a natural scent and aromatherapy brand based in Vancouver, Canada. It is an eCommerce brand that offers high-quality products such as Palo Santo incense sticks and essential oil diffusers. The brand doesn’t stop at essential oils; they offer aromatherapy accessories designed as luxury home goods, appealing to both sight and smell senses. As the brand gained momentum, shipping and order fulfillment became their major challenges.  


As an eCommerce brand, Bursera had complexities in managing inventory, processing orders efficiently, coordinating shipping logistics, and managing shipping costs. 

Some bottlenecks that Bursera faced while scaling up included:

Inventory Management: 

Overstocking and stockouts during the peak seasons or promotional events were a major challenge for Bursera. Balancing inventory levels to meet demand without disrupting the service became impossible for Bursera. 

Order Processing Efficiency:

 In-house fulfillment was no longer an option during expansion. Order processing workflow to ensure timely and accurate order fulfillment, including managing incoming orders, picking and packing items, and preparing shipments, was crucial for customer satisfaction.

Scaling with Single Fulfillment Partner: 

While scaling Bursera didn’t want to partner with different providers for shipping & warehouses. They wanted a partner that could coordinate their shipping logistics, manage inventory and streamline order processing.

Shipping Logistics: 

Another obstacle for Bursera was taking care of shipping. They were looking for the right shipping carrier partners offering cost-effective solutions and efficiently managed delivery times. The right carrier, calculating shipping costs, and managing delivery timelines, were essential for Bursera to deliver orders on time.

Shipping Costs: 

Managing shipping costs and finding cost-effective shipping solutions while providing reliable and timely delivery options for customers posed a significant challenge for Bursera.

How did ShipTop help Bursera to Scale?

Bursera partnered with ShipTop for fulfillment and logistics operations. We crafted a comprehensive fulfillment strategy helping them overcome their challenges. 

  • Real-Time Inventory Management:

Our strategy’s first focus was to maintain the right product quantities to meet the customer demands of Bursera efficiently, preventing overstocking and stockouts. This was possible with ShipTop’s advanced proprietary solution. Once integrated with Bursera’s online platform we were able to get real-time data that resulted in accurate inventory management

  • Efficient Order Fulfillment:

Once we had the online setup in place, we implemented strategies resulting in efficient order fulfillment. We handled picking, packing, and shipping with precision, ensuring Bursera’s customers received their orders promptly and in perfect condition even in the peak season. 

  • Technology-Driven Fulfillment: 

Next, we implemented various automation rules to achieve a 99% accuracy rate during fulfillment, ensuring timely and accurate order processing.

  • Low-Cost Shipping Solutions: 

Next, our focus was to provide Bursera with low-cost shipping solutions through our shipping partners, including UPS, FedEx, Canada Post, USPS, DHL, and Fleet Optics. This Bursera to offer reliable and affordable shipping options to customers.

  • 2-Day Shipping: 

With ShipTop’s fast shipping services, Bursera competed with major retailers, offering 2-day shipping and improving overall shipping efficiency.

  • Multi-Warehouse Fulfillment: 

ShipTop offered Bursera a multi-warehouse fulfillment solution, allowing it to fulfill direct-to-consumer (D2C) orders from multiple ShipTop warehouses. This reduced shipping costs and transit times, improving overall customer satisfaction.

  • Customizable Fulfillment Solutions: 

To enhance the customer shopping experience and improve brand awareness, we offered Bursera customized fulfillment solutions. This included the use of custom-branded shipping boxes, promotional inserts, flyers, and sustainable packaging materials.

Results That Bursera Achieved after Partnering with ShipTop

By partnering with ShipTop, Bursera was able to overcome its shipping and order fulfillment challenges.

  • Improved inventory management by 99% and reduced stockouts and overstock situations.
  • Streamlined order processing workflow, resulting in timely and accurate order fulfillment.
  • Enhanced shipping logistics and reduced shipping costs, leading to improved customer satisfaction.
  • Customizable fulfillment solutions improved brand awareness and customer loyalty.
  • Technology-driven fulfillment processes increased efficiency and accuracy rates by 99%.

In conclusion, ShipTop’s tailored eCommerce fulfillment solutions helped Bursera optimize its operations, reduce costs, and enhance the overall customer experience, positioning them for continued growth and success in the competitive eCommerce landscape.

If you are an eCommerce brand trying to scale but facing the same challenges as Bursera did, you definitely need to outsource your fulfillment. Let’s get into a call and discuss the comprehensive and customized fulfillment strategy for you. 

Get in touch to get a quote. 

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